“WOW-manship,” The Art of Dazzling Your Customer

Billy’s Articles Billy’s Blog
     WOW! I was floored. After more than 20 years as a loyal AVIS Rent-a-car patron, I was transformed into a Hertz customer in a solitary magical moment. It was my practice to always rent my cars from AVIS. Their service was almost consistently stellar and on those rare occasions that it wasn’ ...
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Superintendent Testimonials

Billy’s Articles Uncategorized
COMMENTS FROM SCHOOL SUPERINTENDENTS In my 40+ years in education, your opening day program was the very best I have ever attended – everyone in attendance can’t stop talking about it!  Thank you so much for your inspiring message delivered in an extremely entertaining context! ...
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Grand Illusions Chapter One: The Birth of a Grand Illusion

Billy’s Articles
It was one of those rare, once or twice-in-a-lifetime epiphanies, a flash of insight that was – I would learn later – to become a hinge on which my adult life would turn. I was in my mid-thirties, and had been in the ministry or preparing for it since I was 16. I was the Senior Pastor of a robus ...
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Happily DIS-illusioned

Billy’s Articles
Happily DisillusionedBy Billy Riggs, the World's Only Dis-IllusionistYou and I have something in common: we're both illusionists. There are differences, of course. I perform my classic illusions on stage, cutting your executive assistant in three pieces, floating your company's bookkeeper in the air ...
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How to Make Your Next Conference 50% Better… with NO Effort at All!

Billy’s Articles
          I’ll never forget it.  The meeting that day in the summer of 1997 was a disaster.  Being generally accustomed to attentive audiences, gales of laughter, and standing ovations, I was thoroughly demoralized as I reflected on what had gone so terribly wrong.  It was not my fault, I ...
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CUSTOMIZED JUST FOR YOU

Billy’s Articles
If your group or organization holds a decent number of seminars over the course of the year, you may find that some other motivational speakers have just about the same thing to say every time. They could be talking to five other companies that do five completely different things and they would stil ...
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Megatudes Chapter Two: An Attitude of Vision

Billy’s Articles
Life is like a bicycle; it derives its stability from forward motion, and what is true of your life as a whole is also true of your career or business, as well. Like a spinning top that wobbles as it slows, a person who takes too much time to relax and rest will eventually feel life becoming more a ...
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Megatudes Chapter One: The Well of the Mind

Billy’s Articles
Happiness and success, the crown jewels of life, are universally sought for ourselves and envied in others.  But these twin gems are not bestowed by fate or luck.  They are not the result of happenstance.  They are not even a divine gift.  Rather, they are drawn from the well of each person’s ...
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Grand Illusions Chapter One: The Birth of a Psychological Illusion

Billy’s Articles
It was one of those rare, once or twice-in-a-lifetime epiphanies, a flash of insight that was – I would learn later – to become a hinge on which my adult life would turn.I was in my mid-thirties, and had been in the ministry or preparing for it since I was 16.I was the Senior Pastor of a robust, ...
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Chapter Two: The Terrible Beauty of an Illusion

Billy’s Articles
il·lu·sion ( -l zh n) noun. 1. An erroneous perception of reality. 2. An erroneous concept or belief. 3. The condition of being deceived by a false perception or belief.dis·illu·sion·ment (d s -l zh n m nt) noun. The act of freeing someone from an illusion, or the state of being freed therefrom ...
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