THE KEY TO CREATING EMPLOYEE LOYALTY

Billy’s Articles Billy’s Blog
In 2013, Army Captain William Swenson was awarded the Congressional Medal of Honor for his bravery at the Battle of Ganjgal, Afghanistan on September 8, 2009. He had been leading a patrol of American and Afghan soldiers that day when they were ambushed and surrounded on three sides, taking heavy ca ...
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It’s FUN-damental: How to Make it Enjoyable for Your Customers to Buy from You

Billy’s Articles Billy’s Blog
    Companies who are able to transform customer interactions into fun experiences gain a huge advantage over those who don’t or can’t, because patrons find themselves eagerly anticipating their next opportunity to visit their establishment, purchase their product, or utilize the ...
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The Case for Proactivity

Billy’s Articles Billy’s Blog
I’ll never forget Villanova University’s victory over Patrick Ewing’s mighty Georgetown Hoyas in the NCAA National Basketball Championship Game in 1985, still regarded as the greatest upset in the history of The Final Four. Despite being unranked at the end of the regular season (and having l ...
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The First Domino Just Fell

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Tremors in the Global Economy....In last month’s blog, I predicted that an economic catastrophe is coming to the world that will be worse than in 2008. It was intended to be merely an illustration of how (and why!) experts are so consistently wrong about almost everything, whether in economics, f ...
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How To Be Funny (Part II)

Billy’s Articles Billy’s Blog Uncategorized
Nothing is worse than telling a joke and hearing nothing but crickets chirping in response. (Okay, cancer is worse, but you know what I mean.) A collective groan is almost as bad. When a joke evokes a groan it is usually the result of one of three causes:It's not funny. (I can’t help you there. Fi ...
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The Essential Difference Between a Boss and a Leader

Billy’s Articles Billy’s Blog
A boss and a leader are not the same things. In fact, they’re almost opposites. Though millions wear both hats simultaneously, it’s quite common to function for decades as a boss without ever becoming a leader. Or, for that matter, you might be an effective leader without ever wearing the title ...
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WHY EXPERTS ARE ALMOST ALWAYS WRONG (and what it means for you and your money)

Billy’s Articles Billy’s Blog
In 1968, Dr. Paul Ehrlich released his international bestseller, The Population Bomb, predicting the starvation of hundreds of millions of people before 1980. Since that time, the world’s population has doubled, while starvation rates have dropped by 95%.The day after the election of Donald Trump, ...
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R-E-S-P-E-C-T, That’s What I Want from PD!

Billy’s Articles Billy’s Blog
A recent article in Education Week Magazine (by Sarah Schwartz, May 15, 2019) reports that the most profound emotion that educational in-service speakers evoke in teachers is… wait for it… disrespect. Wow! All that planning, work, and money invested by school districts in Profes ...
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Authenticity: Merging Your Public Illusion with Your Private Reality

Billy’s Articles Billy’s Blog
 Few things will so sap your joy as consistently behaving in a manner that is inconsistent with whom you really are, because the distance between what you believe and what you do will ultimately be measured in depression.  There exists in the heart of each person a longing to find and be the “re ...
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DELIVERING SERVICE THAT MESMERIZES

Billy’s Articles Billy’s Blog
Positively Magical Service! (Part II) By Billy Riggs An entire industry thrives around delivering customer satisfaction. Yet, satisfaction doesn’t win you any brownie points. To be sure, a customer that is dissatisfied is unlikely to return unle ...
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